A Cognitive Approach to Business Communication - Vasiloaia Mihaela
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A Cognitive Approach to Business Communication - Vasiloaia Mihaela CONTENTS Chapter I 1. An Overview of Cognitive Linguistics 1. 1. Cognitive Domains in Language Chapter II 2. Metaphors Business Communication Lives By 2. 1. A Cognitive Review 2. 2. Metaphorical Models in Business Communication 2. 2. 1. The Medical Metaphorical Model in Business Communication 2. 2. 2. The Game Metaphorical Model in Business Communication Chapter III 3. Metonymy in Business Communication 3. 1. Defining Metonymy 3. 2. Metonymy in Business Organisations Bibliography
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